I know you are thinking this post is about a soap bubble but it's not at all. The bubble I am talking about is the imaginary one. Think of yourself standing inside a giant bubble, arms and legs spread, dividing that bubble in half touching the inside. Most people in this bubble see everything that is in the front half of that bubble. Imagine that these are resources that sustain your business. The front half are the obvious things that most people use like marketing, finance, and advertising. These are these are foundations for a successful business with great importance.
What is in the back half of your bubble? This is were we seperate the business person from the visionary.